Here’s an example of how a creature comes into existence at Jonatronix. We are given a rough brief by the publisher, in this case its an alien bird with a dragonish reptilian like head. Concept art is then drawn (in this case by the talented Lucy Bourn) – so that the publisher can then fine tune their vision. Then the creature is roughed out in zbrush, refined and retopo’ed. Finally it is textured in zbrush and photoshop, and finishing touches are done in 3ds max (in this example by Sean Frisby).