marketing analytics usc syllabus
Mentorship Program: Students have the opportunity to seek one-on-one mentorship with industry experts and dive deeper into the necessary skills and expertise required to succeed in the field of their interest. Return to:USC Marshall School of Business, Print Degree Planner (opens a new window), MKT 543 Market Demand and Sales Forecasting, DSO 528 Data Warehousing, Business Intelligence, and Data Mining, DSO 545 Statistical Computing and Data Visualization, DSO 570 The Analytics Edge: Data, Models, and Effective Decisions, DSO 574 Using Big Data: Challenges and Opportunities, MKT 526 Advertising and Social Media: Strategy and Analytics, MKT 567 Marketing Metrics for Business Decisions, Acalog Academic Catalog Management System (ACMS). (1NGl\Bg'2uz#km_}39l..|pV^$EOA\}[SB^Y:bs|a1#zOAHok;@J`Rq 3(,IoBk.(Q,0,2Kc, w>>$T=UD\hn#yc]%fB$.8$lsbEk|x]fls7Kk^)e~pmXQjoznM(!j];e6m@59m:j&up(dM^XnYk%w!mzd+JVsBzq7gy|x"mwO Additionally, you can connect with the president of the SAC on LINKEDIN. <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 19 0 R 20 0 R 21 0 R 22 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> D class assignments for undergraduates available in HOH; Phone: (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. endstream endobj startxref Work with a client organization on the design of an advertising/promotions campaign. If approved, the replacement will be documented in the offer of admission. Techniques for building and analyzing advanced quantitative analytical models. Hn@~9H&ubG&Py nqHQ{vg DW6C!%e==/ky_mxfKlnG(f University of Southern California Marshall School of Business | Copyright 2001 - 2023, Application Deadline: Jan. 20, 2023 (International students final deadline), Exam Deadline: Jan. 10, 2023 (International students final deadline), Domestic students may submit after the final round but are strongly encouraged to submit earlier. ** If not completed as a required course. ?=~B,7~?B_ Every plan of study requires prior written approval by the contact faculty of the program Required courses: 18 units 2 advisor-approved electives in the areas of finance, business, and economics: 6-8 units 2 advisor-approved electives in the areas of optimization, simulations, and stochastic systems: 6-8 units MKTG 612 Marketing Analytics Spring 2021 (4 Units) W 6:00-10:00 pm (Online 77 0 obj <>/Filter/FlateDecode/ID[<9CF62E5F327E66458C0180802E8A6B8B>]/Index[59 36]/Info 58 0 R/Length 90/Prev 81940/Root 60 0 R/Size 95/Type/XRef/W[1 2 1]>>stream hX[o8+~b{iDvnGBT=!PTQ}n>>;)I(aJ9<51! cyberchase hacker ship glenbrook south map; pop song with trumpet intro letrs unit 3 session 2 quizlet; stanley travel mug michigan road closures this weekend; momentum and collisions worksheet pdf Mar 2016 - Apr 20171 year 2 months. Application, development, interpretation and implementation (in Excel and Tableau) of marketing metrics using case studies, data, and practitioner talks. endstream endobj 138 0 obj <>stream Our MS in Marketing students come from many different backgrounds, but share a common goal of acquiring the advanced skills needed to enhance their current and future careers in marketing. We will study various Many thanks to analytics guru Dr. Duru Ahanotu, Ph.D. for speaking to my "Decision Making Using Marketing Analytics" class at USC Marshall School of Business. One of the most recent outings was the Scavenger Hunt aimed at making new friends and exploring our beautiful USC campus. Duplicates credit in the former DSO 566. With the guidance of the GCS team, each student will create a career plan and explore employment opportunities in the industries in which he or she wishes to thrive. I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. The Master of Science in Marketing Program begins in late May each year. xHF~NG:KeJlUx*p_9/^=-*() Kbv@1A(gp#{~gaJ?7w0@Lu9c2XtGVwVN"KK NC4Gk2".=.cV7X%xUE;bFxveI/HXJJUx#/I@}R*/CnTfVy7^$t|FPKfp-ar,HJ2>gSV#C)JjP\H hY*HABC9wA Individual or team project solving real business problems for an existing business entity, domestic and/or international. . %PDF-1.5 % tV..^J'{?3I!0C p*I 2 EH(Th)4pAAn&%p-#BQA"NDE`Y>7;^PrI0+F1t:AC GMAT or GRE scores are required. cJdk VHe0V;WVi As well as, these fellow students are responsible for the organization of career and social events year-around that will make your experience at USC even more special, efficient and memorable. Seminar. ,xT@ These core courses serve as a foundation and provide a rigorous grounding in marketing frameworks, concepts and strategies to prepare students for more advanced careers in marketing. The program provides tools, concepts, frameworks, critical thinking skills and practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. <>/Metadata 1116 0 R/ViewerPreferences 1117 0 R>> There are 21 units of required coursework, including an internship opportunity, plus 12 units of coursework chosen from a list of electives. A minimum of 30 units is required for the MS in Analytics degree Required courses: 12 units Elective courses: 9 units MS Students may also choose to take as electives, courses from other USC Departments such as Computer Science, Data Science, or from other USC School. 132 0 obj <> endobj 0 View Master of Science in Marketing Analytics and Insights program information and degree requirements in the Academic Catalog. endstream endobj startxref Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. 0 Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. Computer Application and IT Internships may contribute to the units required for the degree provided that students register for MKT 595: Internship in Marketing. In our Student Perspectives profiles, we explore both current student and alumni perspectives on choosing to pursue a specialized Masters degree at USC Marshall and the overall impact of our program. International applicants are advised to see the instructions for international students published in the USC Graduate Admissions Website. registration begins 3/1 . hmo8?nb% Supervised on-the-job business experience in the field of marketing. - Personal commitment throughout the program. *H>789*CTr@V(P?LS*0_!._JPIZ p>6(0&bXC@%d:T`" (XQe. Exploration of alternative branding strategies and marketing tools for brand development. You will learn how to leverage AI technology and ChatGPT to enhance your marketing and sales strategies. endstream endobj 139 0 obj <>stream Marshall cultivates innovative leaders by developing critical thinking, analytical and problem solving skills, oral and written communication and ethical foundations integral to lifelong learning and excelling in diverse global communities. One-on-one sessions are scheduled with the MS in Marketing Associate Director to discuss students career goals so that the curriculum can be customized to develop and enhance the skills required to successfully pursue their areas of interest. Prerequisite: BUAD-307 or MKT-385x. Students will be able to conduct a capital budgeting analysis, including calculating expected cash flows, cost of capital and net present value. Instructions for faculty to add a syllabus or biography link. ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks . Presentations by faculty, visiting researchers, and advanced students. They are the liaison between the cohort and the directors of the program. Your session has ended. 735 0 obj <>stream }+"xw:bozwxw|?GB7s!FWoUrAd^'~,+.a+q;J2J.SFONNh; f wzB{ The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. USC Sol Price School of Public Policy [email protected] Select Lectures and Class Exercises by: Yann Duzert, Ph.D. Director Guerreiro Ramos Joint Chair. Business disciplines include finance, data sciences & operations, marketing, management, and business communication, as well as a school of accounting and a dedicated entrepreneurship center. Our students become the members of one of the strongest alumni networks of the world The Trojan Network. Graded CR/NC. The client analytics team produces innovative thought leadership and quantitative research for PIMCO's clients. Examination of strategic decision making in marketing channels. endobj Synthesis of concepts and applications relating to the analysis of market opportunities and the development of product, promotion, distribution, pricing strategies. Complete Marketing Strategy (MBA 7600) first, then learn about consumer behavior, digital marketing, and the world of marketing . endstream endobj 137 0 obj <>stream This provides a cross-learning opportunity that also helps students network with students from other USC schools and deepen the knowledge in their areas of interest. The adoption of AI technology is rapidly increasing, and it is crucial to use it in daily activities to remain competitive. Our Master of Science in Marketing Analytics (MSMA) students use their statistical and programming knowledge to analyze consumer data. This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. Proposal, field research, analyses and oral and written presentations. a9ED \@T hX?\ fiU0KqD}?r /6gh~L@a0sAbB+qu@s,GefjKG1. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). x[YsF~w8Jlyl#R)1 h $cF:nkun+_o,NwOH? Examines happiness and wellbeing in consumer culture. 169 0 obj <>stream Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. % hbbd``b`f BH0 @g;0j@"),a`bdRH+@ C <> Students get access to a dedicated team of passionate career experts through the Marshall Graduate Career Services (GCS) Department. You must login in: myUSC student portal Did you find what you needed today? The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. Individuals applying for admission to the Graduate Certificate in Marketing should not apply for admission to this program also. You'll learn to ask the right questions and determine the most relevant data for improving sales, market share, and margins. Program information None Learners will need a Gmail account to use Google Analytics and Data Studio. The program is uniquely designed to hone analytical, digital and innovative marketing skills and to help you build comprehensive marketing expertise that can be applied to domestic and global businesses. 00o@,VvX`'lt043510n`fhxaL& hWmO8N'4$B;!m6iR738UeglxyB cb pN{@"~%%*i&e22d `ME1uePHqvv>IULs'{pn8c{of@;N$F2FrAN@C:N!Tx,ELkZ,0(&O) !yZOJ(Iey?GPpPerS$+x3\i;] >8c8.n$y1D#ee$0!`|P@ 3 Digital Marketing & Analytics Course Syllabus | OnDigitalMarketing.com College Course Syllabus for Digital and Social Media Marketing & Analytics Montana State University - Jake Jabs College of Business BMKT: 420 - Integrated Online Marketing Fall Semesters Instructor: Jacob Cook Office Hours: By appointment Email: cook.jacobm@gmail.com endobj U1no0TT>f"p;zRs?SiV 8'PQi*qq@zV. X!r{)s[/A;C@kCzD9P;gS]/#`8k #kWk4q,{yqq\`18av=aEC5\%])+PViv }3"?1[>UgJ"|!57$!W '- Course Description <> The course employs a combination of lectures, articles, and "hands-on" exercises. Behavioral research and theory on consumer behavior with a focus on emotions, categorization, knowledge, inferences, attitudes, social influences and environmental influences on buying and consumption. New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods. With our marketing analytics MSc you'll learn industry-specific skills to make strategic marketing decisions using data and evidence. For additional information, visit marshall.usc.edu/MSMkt. Work with R&D organization to design a new product or technology. The program starts during the spring semester so that students are prepared to graduate with clear career goals and strategies. This certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the effectiveness and efficiency of your digital advertising campaigns. A Personalized and Global-Focused Curriculum. Mission: To assist, inspire and motivate each member of the cohort of the MS in Marketing program at USC and make sure that they get the most out of their wonderful experience through networking, learning and having fun. <> In addition to the MS in Marketing degree, the USC School of Cinematic Arts, rated the best film school in the world, offers a Graduate Certificate in the Business of Entertainment. Simon's MS in Marketing Analytics curriculum was carefully designed to ensure that every student graduates with a strong foundation in analytics and comprehensive marketing education rooted in foundational knowledge. At this time, all students in the program are registered in three mandatory classes and are given a list of required courses for the Fall and Spring semesters. endobj ` pPh=\kv)YL Vf`Ar \4 Current USC students and USC alumni are not required to submit an application fee, new test scores (if previously submitted) or transcripts to verify degrees earned prior to their attendance at USC. %%EOF MS in Marketing Students study from world renowned faculties. Syllabus Info; 16546R: 033: Lecture: 2:00-3:20pm: Mon, Wed: 55 of 56 (4 on waitlist) Lan Luo: JKP104: PDF (211208 KB) Product ideas are developed, test marketed, and the directors of the alumni... Pimco & # x27 ; s clients decisions using data and evidence flows, cost of capital net! Examines how new product or technology calculating expected cash flows, cost of capital net! And optimize return on investment ( ROI ) world renowned faculties the directors of the strongest alumni networks the... 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